Poll: Is New World misleading customers with its price labels?
New World has found itself in hot water following claims it is misleading customers with its price labels.
Consumer NZ spokesperson Jessica Wilson said the chain was prominently displaying its “Clubcard price” as the main price, while the regular price was in much smaller font and easier to miss.
Until recently, checkout operators could scan a temporary Clubcard for customers without one, which would allow all shoppers to access the loyalty scheme’s discounts. But that has since been stopped.
A Foodstuffs spokeswoman said it had removed temporary Clubcards from checkout counters after “lots of communication” with customers about the loyalty programme.
The spokeswoman disagreed with Consumer NZ’s claims and said it failed to point out that other retailers offered loyalty programmes.
Do you think New World is misleading customers with its price labels?
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80.9% Yes
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19.1% No
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What it feels like speaking with a MAGA American:
Me: “Your total is $44.19. Cash or card?”
The customer hands me a credit card but the chip inside it has been hole-punched out.
Me: “Uh, I don’t think this will work.”
Customer: “Why not? It hasn’t expired and I have money in my account.”
Me: “Sir… the chip is gone.”
Customer: “I didn’t want the chip.”
Me: “The card won’t work without it.”
Customer: “It just means I can’t enter my PIN, but you can still swipe it.”
Me: “I don’t think it will work, sir.”
Customer: “Just swipe it.”
I swipe it to prove a point.
Me: “It’s not working, sir.”
Customer: “Then you’re doing it wrong. Swipe it again!”
I do so again with the same result.
Customer: “Maybe you should swipe it so that the magnetic strip isn’t the thing being swiped?”
Me: *Swiping it as suggested.* “Sure, why not? About as much chance of it going through without the magnetic strip as there is without the chip – oh look, it didn’t work.”
Customer: “Your machine must be broken!”