A saucy rebrand brings te reo Māori to Kiwi fridges and dinner tables
Hi neighbours,
Are you looking for a new pantry staple? A Canterbury restaurateur has launched his own te reo Māori-branded tomato sauce after boycotting another for “bastardising” the language.
Fush owner Anton Matthews has teamed up with Barkers to produce Kīnaki Tomato after removing Watties from his Christchurch restaurant because the company poked fun at Māori place names in an advertising campaign.
Matthews, who has become well-known for championing the country’s indigenous language, is proud to have te reo Māori on sauces displayed on his tables.
When he went in search of a new sauce to accompany his kaimoana (fish) and chips in January, they picked a sauce they loved, and asked the Geraldine-based condiment producer if it could collaborate on a label.
“I’m really stoked that they’ve taken a chance on us.”
To read more about Kīnaki Tomato, click here
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The team at Stuff
Hooked on adventure
Neil’s love for fishing stretches back as far as he can remember. From catching sprats on the farm as a young boy to representing New Zealand on the world stage, it’s always been his passion. These days, as a Bruce McLaren Village resident, Neil finds nothing more enjoyable than casting a line, surrounded by scenic vistas and the melodies of native birds, before releasing his catch back into the water.
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