Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Is the increase in disability parking fines fair?
In October, the fine for parking in a designated mobility car park without a permit has jumped from $150 to $750—a 400% increase!
The goal is to keep these spaces open for those who truly need them. Do you think this big increase in the fine is fair? Share your thoughts below.
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89.1% Yes, it's fair
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10.3% No, it's unreasonable
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0.7% Other - I'll share below
Just dough it
With three basic ingredients and a bit of creativity, you can give old containers new life with Resene testpots.
Find out how to create your own with these easy step by step instructions.
THE POST FOREGOES ITS OWN TEAM
Wellington Lions (men's provincial rugby rep team) brilliantly won the Bunnings NPC last Saturday but The Post (Wellington's daily newspaper) has done absolutely no follow-up article/story in the days following the brief report on the Monday edition.
In fact the Auckland-based NZ Herald carried much more surrounding Wellington's success.
What use is this Wellington newspaper - the "great" amalgamated successor of the Dominion and The Evening Post which had presented a Trump-like lie in stating it was going to to be twice as good and as large as either of the two newspapers it derived from and with a smorgasbord of journalists.
Today it is a limp, dwindling, sometimes delivered soggy cut-down-to-comic-size newspaper that cannot even capture the essence of a stunning sports win by an outstanding team of Super Rugby and All Black quality players within its realm of distribution.
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