How To Write A Media Release (Press Release) - Free advice for Northlanders putting on events
Don’t feel humble or unworthy when it comes to putting out news. Almost everybody wants to hear your news, from news publishers to journalists to consumers to staff.
Lay out your story as an upside-down pyramid (see image, borrowed from the internet)
>Most important at top; least impt bottom.
> Clear, high resolution, print-quality photos help everybody
> Clear line of contact is essential if journalists want to follow up
> News must be NEW. Keep it fresh.
> Newsmakers want stories which have “legs”
> Legs means a story which readers will look for updates on as it develops
>It’s not okay to leave a journalist confused about spellings of names, products, brand, acronyms
> QUOTES are essential. Have a representative of your organisation provide quotes in the story.
Questions or advice? Head to my website.
michaelboturwriter.com...
What workplace change would you like to see most?
This coming Monday is Labour Day in New Zealand. This public holiday marks when the eight-hour workday and 48-hour workweek became law in 1899. The idea started with Samuel Parnell, a carpenter in Wellington, who in 1840 refused to work more than eight hours a day. Since skilled workers were in short supply, his employer had to agree.
As more skilled workers arrived, employers tried to change working conditions, but Parnell and others kept pushing for better rights. In 1890, Parnell led a Labour Day parade of 1,500 people to promote the eight-hour day. He passed away shortly after, and nine years later, Labour Day became an official public holiday.
Do you feel that we have reached the ideal in working environments yet? What rights are you passionate about relating to employment? Share your thoughts!
What's your favourite recipe for gooseberry?
Love gooseberries? Share your favourite way to enjoy them. We're looking for our readers' favourite family recipes for this delicious crop. Send yours to mailbox@nzgardener.co.nz, and if we use it in the magazine, you will receive a free copy of our December 2024 issue.
Poll: Does grocery bagging affect where you shop?
There's only a few differences between our larger chain supermarkets here in New Zealand. Having someone bag your groceries is one of them.
Does having your groceries packed for you at the checkout influence where you do your grocery shop? If so, tell us why.
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23.9% Yes
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75.3% No
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0.7% Other - I'll share below
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