Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Is the increase in disability parking fines fair?
In October, the fine for parking in a designated mobility car park without a permit has jumped from $150 to $750—a 400% increase!
The goal is to keep these spaces open for those who truly need them. Do you think this big increase in the fine is fair? Share your thoughts below.
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89% Yes, it's fair
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10.3% No, it's unreasonable
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0.6% Other - I'll share below
Are you following the water charge discussions at Hamilton City Council?
Hamilton city councillors have taken tangible steps towards a new water regime that will see a charge based on their property’s capital valuation in their rates bill for the first time next year.
The council voted unanimously on Thursday on a series of direction-setting decisions in relation to the 2024-2034 Long-Term Plan Amendments.
Poll: What do you think about our city producing school lunches for NZ?
One hundred new jobs will be created in Hamilton as the city becomes the lunchbox of the nation.
All frozen school lunches from Kaitaia to Bluff will be made in Pukete in a purpose built plant operated by The School Lunch Collective.
What do you think about our city producing school lunches for NZ? Tell us your reasons in the comments (adding NFP if you don't want your words used in print).
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65.4% I support it
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15.4% I don't support it
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19.2% I'm not really bothered