Dunedin's Plan D marketing campaign gets A+ in feedback
A quirky marketing campaign promoting Dunedin as ‘a pretty good plan D’ has won widespread acclaim, documents reveal.
‘’This work is BRILLIANT. Do not listen to any naysayers,’’ wrote Nigel Douglas, chief executive of New Zealand’s largest media agency, OMP.
His letter was one of dozens sent to the Dunedin City Council about its new marketing campaign, and released to Stuff after an Official Information Act request.
What did you think of the city's new 'plan D' marketing campaign?
Poll: When should the tree go up? 🎄
From what we've heard, some Christmas trees are already being assembled and decorated.
What are your thoughts on the best time to get your Christmas tree up?
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5.1% Second half of November
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44.3% 1st December
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16.9% A week before Christmas
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32.5% Whenever you wish
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1.2% Other - I'll share below
What's your favourite tomato recipe?
Kia ora neighbours. We know your tomato plants are still growing, but we're looking ahead to the harvest already! If you've got a family recipe for tomatoes, we'd love to see it and maybe publish it in our magazine to share with our readers. Send your recipe to mailbox@nzgardener.co.nz, and if we use it in the mag, you will receive a free copy of our February 2025 issue.
Unlock Your Inner Detective: Today’s Riddle Awaits!
What gets wet while drying?
Do you think you know the answer to our daily riddle? Don't spoil it for your neighbours! Simply 'Like' this post and we'll post the answer in the comments below at 2pm.
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