Family-owned brewery born from Christchurch earthquake destruction
Alasdair Cassels literally built his brewery from rubble.
The Christchurch entrepreneur and principal owner of Cassels Brewery Company was interviewing a chef for a job on February 22, 2011, when the ground and walls began shaking violently.
He, son Zak Cassels and son-in-law Joe Shanks quickly raced to what was then a small, makeshift brewery at The Tannery site in Woolston. They arrived to see the air clouded with dust, buildings half fallen over and every piece of brewing equipment damaged beyond repair.
Despite losing their homes and having no operational base to run their business from, the family saw the Canterbury earthquakes as an opportunity for growth.
“We licked our wounds for a day or two and then got to work,” Alasdair Cassels said.
Read more of the Cassels story by clicking the link below.
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