Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Is the increase in disability parking fines fair?
In October, the fine for parking in a designated mobility car park without a permit has jumped from $150 to $750—a 400% increase!
The goal is to keep these spaces open for those who truly need them. Do you think this big increase in the fine is fair? Share your thoughts below.
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89.1% Yes, it's fair
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10.3% No, it's unreasonable
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0.7% Other - I'll share below
Cyclists forced to use ‘more dangerous’ crossing if cycleway closed
Closing a Christchurch cycleway to avoid an unsafe rail crossing will lead cyclists across an even “more dangerous” crossing, cycling advocates say.
Transport Minister Simeon Brown has weighed in on the issue, calling the move to shut a 1.5km section of the Heathcote Expressway for up to two years, “illogical”. He has asked KiwiRail to explain.
KiwiRail is demanding Christchurch City Council close part of the expressway until $6.5 million worth of safety improvements can be made to the Scruttons Rd rail crossing.
It said the “unsafe” crossing posed the risk of death or serious injury once every thousand years.
What do you do think? Read the full story by reporters Sinead Gill and Tina Law here and tell us what you think in the comments. (A subscription is required, but you can see two free articles a month).
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