Dumping town slogan review a missed opportunity for Ashburton, councillor says
From local democracy reporter Adam Burns:
Ditching plans for a new town slogan misses the chance for Ashburton to improve its national image, which “is arguably not the best”, a district councillor says.
The district's ridiculed 'Whatever it Takes' slogan was considered for a review for “ongoing relevance” following suggestions put forward by local residents earlier this year.
In response, the Ashburton District Council unanimously agreed that the slogan needed to be discarded, the matter being picked up by national media as a result.
But cost and fear of further derision has seemingly scared most of the elected members off developing a replacement.
At its meeting held via Zoom on Wednesday, the council moved a recommendation to dispense with the use of slogans in its marketing efforts and instead “tell stories about our place, our people and our activities”.
Councillor Carolyn Cameron called the recommendation “negative thinking” and believed it would be a missed opportunity.
“I would be disappointed if we did not endeavour to improve our image nationally, which is arguably not the best,” she said.
“You cannot measure the value of a slogan, a slogan is about the people that live in the district, getting behind a brand and a belief and having pride in their community.”
Poll: Would you rather: Christmas in summer forever or winter forever?
Just a bit of a fun poll to get you thinking.
If you had to live out your Christmas days, would you prefer it was a summer Christmas or a winter Christmas?
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62.8% Summer
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35.8% Winter
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1.4% Other - I'll share below
⚠️ DOGS DIE IN HOT CARS. If you love them, don't leave them. ⚠️
It's a message we share time and time again, and this year, we're calling on you to help us spread that message further.
Did you know that calls to SPCA about dogs left inside hot cars made up a whopping 11% of all welfare calls last summer? This is a completely preventable issue, and one which is causing hundreds of dogs (often loved pets) to suffer.
Here are some quick facts to share with the dog owners in your life:
👉 The temperature inside a car can heat to over 50°C in less than 15 minutes.
👉 Parking in the shade and cracking windows does little to help on a warm day. Dogs rely on panting to keep cool, which they can't do in a hot car.
👉 This puts dogs at a high risk of heatstroke - a serious condition for dogs, with a mortality rate between 39%-50%.
👉 It is an offence under the Animal Welfare Act to leave a dog in a hot vehicle if they are showing signs of heat stress. You can be fined, and prosecuted.
SPCA has created downloadable resources to help you spread the message even further. Posters, a flyer, and a social media tile can be downloaded from our website here: www.spca.nz...
We encourage you to use these - and ask your local businesses to display the posters if they can. Flyers can be kept in your car and handed out as needed.
This is a community problem, and one we cannot solve alone. Help us to prevent more tragedies this summer by sharing this post.
On behalf of the animals - thank you ❤️
What word sums up 2024, neighbours?
If 2020 was the year of lockdowns, banana bread, and WFH (work from home)....
In one word, how would you define 2024?
We're excited to see what you come up with!
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