Cristiana Sandu
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About.
SANDU is an expression of the minimal yet sophisticated lifestyle. The identity of the SANDU brand designs a lifestyle of minimalist expression- surround yourself with the simple yet sophisticated.
I have expressed the SANDU brand in art and in fashion inspired by the trends in graphic design. The label is based on minimal, grids, long lines and block colours.
SANDU as a typeface: Sans-Serif
SANDU as a colour: Black
SANDU as a fragrance: Illicit by Jimmy Choo
SANDU as a music genre: Indie Electronic
History.
From the young age of 5 I set my mind to take the fashion industry by storm. With the inspiration of my two grandmothers I set on this journey to make this dream a reality.
After many years of sewing training and mentoring, I have decided to learn about the fundamentals of design. I was drawn to the versatility of graphic design and applying the principles to all the design disciplines. Inspired by the contemporary graphic design trends I set out to create the SANDU brand.
Paintings and the first garment sample pieces were born in a garage. Painted by myself and sewn with love by my grandmother..
