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Wairarapa is being increasingly recognised by tourists as an undiscovered gem and a new video tourism campaign targeting Australians aims to further boost visitor numbers to the region.
MBIE’s latest Monthly Regional Tourism Estimates for December 2018 show domestic tourism spending in the … View moreWairarapa is being increasingly recognised by tourists as an undiscovered gem and a new video tourism campaign targeting Australians aims to further boost visitor numbers to the region.
MBIE’s latest Monthly Regional Tourism Estimates for December 2018 show domestic tourism spending in the Wairarapa increased 11.1 per cent to $153.2 and the international visitor spend by 2.4 per cent to $37.2 million.
The Australian tourism spend – Australia is easily the Wellington region’s largest international tourism market – increased by 4.8 per cent to $11.7 million for 2018.
WREDA and Destination Wairarapa have joined forces in a new online tourism video campaign targeting older Australians to visit Wairarapa. Anecdotally, Australian travellers in the 55-74-year-old age group are more likely to explore regional Wellington as part of their Wellington vacation.
The video was made by Wellington-based production company Flying Saucer.
WREDA General Manager David Perks says the online campaign invites Australians to include some time in Wairarapa as part of a four or five day visit to the capital.
“Many visitors to New Zealand are looking for that mix of a vibrant, fun city experience and a more relaxed vibe and beautiful landscapes.
“It doesn’t get much better than the Wellington and Wairarapa combo. Wellington offers a creative, compact city experience and Wairarapa jaw-dropping coastline, charming towns and villages, and a world-class wine scene. It’s the perfect short break package.”
Destination Wairarapa Marketing Manager Barbara Hyde says Statistics New Zealand’s Commercial Accommodation Monitor report for the year ending December 2018 showed Wairarapa guest nights were up 10.9 per cent, or 26,302 more guest nights.
“Compare this growth against any region in the country and the Wairarapa is clearly continuing on its upward growth trajectory. It’s an outstanding result for the region,” Ms Hyde says.
C’est Cheese owner Paul Broughton says his Featherston-based shop has been going gangbusters.
“Since opening in 2013, C'est Cheese has experienced significant year-on-year increases in visitor numbers, noticeably so over the last 24 months. We receive a healthy mix of national and international guests, all of whom are very much focused on local product and experiences.
“This growth in visitor numbers has encouraged us to recently invest in a new cheese-themed dine in option, significant expansion of the retail premises and the completion of our own small in-house cheese factory.”
We will have a lucky draw this Sunday as it is our last market for the season (but also the biggest!). Just go to the Obiqo stand and be in to win a fabulous gift pack of beautiful Obiqo skin care products.
Would like to buy some moulds that I can cast with cement.
Call Lizzy 0800 101 594
With weather changing, our Golden Queen Peaches won't last forever on the trees. Now ready at our Kibblewhite Rd Masterton Orchard Fri-Sun afternoons.
Happy to take orders for over 10kg, and even deliver or courier over this quantity. Also have Packham pears which are also great for … View moreWith weather changing, our Golden Queen Peaches won't last forever on the trees. Now ready at our Kibblewhite Rd Masterton Orchard Fri-Sun afternoons.
Happy to take orders for over 10kg, and even deliver or courier over this quantity. Also have Packham pears which are also great for preserving.
Cheers
Comedy mixes with music in this fast-paced, colourful, and entertaining adaptation of Rossini’s The Barber of Seville from New Zealand Opera.
Almaviva loves Rosina, and Rosina loves Almaviva. But Bartola stands in their way. So Almaviva turns to his barber, Figaro, to help him out. With a few… View moreComedy mixes with music in this fast-paced, colourful, and entertaining adaptation of Rossini’s The Barber of Seville from New Zealand Opera.
Almaviva loves Rosina, and Rosina loves Almaviva. But Bartola stands in their way. So Almaviva turns to his barber, Figaro, to help him out. With a few good tunes and his razor-sharp wit, will Figaro win the day or will Almaviva be “hair today, gone tomorrow’?
One day only – get your tickets!
Am keen to buy one of these please.
Phone Jane on 3789697
Police are set to officially scale back their search for missing Masterton man Gurwinder Singh Dandi…
Come and support the Lakeview School Food Fair on Friday 5th April. Lots of yummy treats to be had for your dinner that evening.
Purchased 10.05 18 for $799.00 with two year warranty. Features exceptional 20mp camera, 4GB RAM, 64GB store.
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