Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Do you think banning gang patches is reasonable?
With the government cracking down on gangs, it is now illegal for gang members to display their insignia in public places whether through clothing or their property.
This means arrests can be made if these patches are worn in places like restaurants, shops, on public transport or ferries, and on airplanes. Arrests were made recently at a funeral.
Do you think this ban is reasonable?
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77% Yes
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21.6% No
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1.4% Other - I'll share below
Have you come across many roadworks sites recently?
The frustration of seeing a detour sign partway through your journey on the main highways possibly the new way forward when it comes to roadworks.
One of the latest areas to have a section of the road blocked off is State Highway 1 between Putāruru to Tokoroa as part of a massive renewal project that extends down to Waiouru.
Have you come across many roadworks sites recently?
Poll: Do you think this was the right decision?
Hamilton City Council is defending a $60,000 spend on a flood of water management PR featuring a TV personality as residents face huge rates rises.
At a time of council cash constraints, Te Radar - real name Andrew Lumsden - catches the eye on the council’s Facebook page, where he currently features in three “explainer” video clips about Hamilton’s water services.
Do you think this was the right decision? Tell us your reasons in the comments (adding NFP if you don't want your words used in print).
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5.9% Yes
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88.2% No
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5.9% Not sure