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Google rolls out mobile first indexation to New Zealand.
The search engine giant has begun to roll out its “mobile-first” indexing throughout New Zealand, altering the online landscape for both consumers and business forever.
What is ‘mobile first indexation’?
It means Google will … View moreGoogle rolls out mobile first indexation to New Zealand.
The search engine giant has begun to roll out its “mobile-first” indexing throughout New Zealand, altering the online landscape for both consumers and business forever.
What is ‘mobile first indexation’?
It means Google will rank its search engine results based on the mobile version of a website, even for listings that are shown to desktop users. In other words, if the mobile version of your website is not relatively good, then your desktop and mobile rankings will be impacted.
Official New Zealand roll out, from July 2018.
Having first announced plans to implement the technology back in 2016, Google’s transition towards the newest mobile-centric developments started with a small trial towards the end of 2017. As of this month, New Zealand is the latest country to be affected by the latest evolution in the indexing algorithm, which changes the way sites will be ranked to the modern web user.
While mobile friendliness has long been a critical factor in Google’s indexing algorithm, the roll out of its mobile first indexation should cause a significant shakeup.
Catering to the growing Mobile Market
Before the launch of the iPhone in 2007, web searches made via Google were completed almost exclusively through desktop browsers. The popularity of mobile browsing has grown at an exponential rate, however, and has been the primary mode of searches for most websites since 2015.
The mobile-first indexation is thus designed to improve the UX (User Experience) for consumers using mobile browsers. This ultimately means that Google uses the mobile version of a website for indexing and ranking first, not the desktop version. This is so that the end user is presented with websites that look and function well on smart devices.
Which Websites are affected?
Google’s mobile-first indexing is still in the process of being rolled out, and the completed transition is likely to take months. Some New Zealand businesses may find that their sites remain indexed by the desktop version for now, but those that have been switched to the mobile-first option will be informed via their Google Search Console profile.
Website owners will receive the following message:
“Mobile-first indexing enabled for www.ABC.co.nz...
To owner of www.ABC.co.nz...,
This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.
Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.”
A better future for end users and businesses
The mobile first indexing is fantastic news for consumers as the purpose is to make their browsing and shopping experiences on mobile devices smoother than ever. The sites that rank highly through Google’s mobile first algorithm should offer quicker load times and better appearance and navigation.
The change also means encourages NZ businesses to overhaul their websites to be more mobile friendly. Once hit by the mobile first indexing, there’s little choice but to make the necessary changes to retain a good ranking.
Furthermore, the businesses that make those upgrades are no longer going to fall behind the outdated ventures that previously ranked well due to using SEO tactics that targeted desktop versions only.
Take action today
Seeing a website’s ranking fall has a huge impact on a business. If you are concerned, speak to the specialist mobile first team at Clickthrough SEO, by emailing Hello@clickthrough.co.nz or lodging an enquiry through www.clickthrough.co.nz....
The future Is here
Love it or hate it, the shift towards mobile usage is here to stay, and Google’s latest developments are further evidence of this happening. Once the mobile first system has been rolled out across the developed world, further enhancements could be in the offing.
Hi Takapuna Real Estate agent John Hill explains why he sponsors a talent quest for young people with special needs, which is on Saturday at the Rose Centre in Belmont, 6.30 and $10 at the door. cheers Jodi
John Hill, Licensed Residential Sales Agent, Harcourts Takapuna is sponsoring a special talent quest…
Neighbourhood Support North Shore is currently looking for new Volunteer Committee Members
Do you have the following skills and keen to give back to your community by supporting our organisation?
• Understanding of Neighbourhood Support
• Governance experience
• Able to attend our … View moreNeighbourhood Support North Shore is currently looking for new Volunteer Committee Members
Do you have the following skills and keen to give back to your community by supporting our organisation?
• Understanding of Neighbourhood Support
• Governance experience
• Able to attend our Committee Meeting bi monthly
• Computer literate or Website design and maintenance experience
• Financial, Funding, Management, Media or
Networking skills
If so please contact Sam on 353 0427 or email admin@neighbourhood.org.nz for more information.
It’s our Birthday and we want you to win! Purchase your dream kitchen in July and go in the draw to win your kitchen up to the value of $10,000.
At Kitchen Mania we’re passionate about producing top kitchen products to complement the contemporary New Zealand home. We use the latest … View moreIt’s our Birthday and we want you to win! Purchase your dream kitchen in July and go in the draw to win your kitchen up to the value of $10,000.
At Kitchen Mania we’re passionate about producing top kitchen products to complement the contemporary New Zealand home. We use the latest manufacturing methods and quality materials and fittings so that our kitchens not only look good but are built to last.
We love what we do, and we know you’ll love your new kitchen too!
T&Cs apply.
Work to convert the former East Coast Bays Returned Services Association building into a "health hub…
Make an Offer. Clearing out garage. Colour White background with grey and almond marble look. Ph 021 1108943. Thank you. Only 33 Tiles, with some off cuts available.
Pearl Chiffon and Georgette $45.00 ono. Clearing out Garage, beautiful material suitable for ballroom dancing, or for any other purposes. Colour Candy Pink. Purchased from England. I also have a lot of other dancing type material and a box of feather sticks and a couple of metres of Ostrich … View morePearl Chiffon and Georgette $45.00 ono. Clearing out Garage, beautiful material suitable for ballroom dancing, or for any other purposes. Colour Candy Pink. Purchased from England. I also have a lot of other dancing type material and a box of feather sticks and a couple of metres of Ostrich Boa. Have a lot of dancing type material and a few beaded pieces taken of existing dresses in garage. Please call to view. Make me an offer on the other material.... and Bits and Pieces 021 1108943.
Yay thanks for the recommendations Tony and Barbara. ❤️
Now online. Our new website. www.bachmannorthodontics.co.nz...
New look ;-) Easier to use :-)) Please have a look. :-)))
What can we do to make you smile?
Bachmann Orthodontics. Make an appointment today! 094481128. www.bachmannorthodontics.de...
#smile #website #orthodontics … View moreNow online. Our new website. www.bachmannorthodontics.co.nz...
New look ;-) Easier to use :-)) Please have a look. :-)))
What can we do to make you smile?
Bachmann Orthodontics. Make an appointment today! 094481128. www.bachmannorthodontics.de...
#smile #website #orthodontics #bachmannsmile #appointment #easy #look #style #new
Winter School Holidays!
Hope you’ll find some time to entertain the kids.
Have some fun and relax.
The school will start quicker than you think.
What can we do to make you smile?
Bachmann Orthodontics
#bachmannsmile #smile #school #holidays #schoolholidays #holidayprogram #ski #winter … View moreWinter School Holidays!
Hope you’ll find some time to entertain the kids.
Have some fun and relax.
The school will start quicker than you think.
What can we do to make you smile?
Bachmann Orthodontics
#bachmannsmile #smile #school #holidays #schoolholidays #holidayprogram #ski #winter #beach #beachfun #fun #orthodontics #braces #relax #time
There are plenty of benefits to working from home. Maybe the Auckland commute is getting a bit tedious. Whatever your reason, you want to make sure you're setup to do it right.
SkyBus can now jet you direct to Auckland Airport in the bus lane, from three designated stops on the North Harbour. With fixed-price fares of $25 one way or $46 return, you’ll save money while travelling the fastest way to the airport. Frequent departures from Akoranga, Smales Farm and Albany … View moreSkyBus can now jet you direct to Auckland Airport in the bus lane, from three designated stops on the North Harbour. With fixed-price fares of $25 one way or $46 return, you’ll save money while travelling the fastest way to the airport. Frequent departures from Akoranga, Smales Farm and Albany (Westfield). Change lanes, change to SkyBus. For ticket purchases and more info, jump onto skybus.co.nz/northharbour
Thinking of hiring a local contractor to do some renovations on your house? A good rule of thumb is to obtain more than one quote, particularly if you are investing a large sum of money.
- Do you know the difference between a quote or an estimate?
- Will you need to hire multiple contractors?
… View moreThinking of hiring a local contractor to do some renovations on your house? A good rule of thumb is to obtain more than one quote, particularly if you are investing a large sum of money.
- Do you know the difference between a quote or an estimate?
- Will you need to hire multiple contractors?
There can be big differences in the prices – make sure you ask why. If you want a good result, the more you think about upfront the better. Follow our checklists, information, and tools to help you through the process.
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