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You might think you have the perfect product to tempt your customers but are you certain your perceptions align with theirs?
Failure to find your customer’s sweet spot may simply render your product out of date and out of touch.
A rare box of 120 year-old chocolates from the Boer War was for … View moreYou might think you have the perfect product to tempt your customers but are you certain your perceptions align with theirs?
Failure to find your customer’s sweet spot may simply render your product out of date and out of touch.
A rare box of 120 year-old chocolates from the Boer War was for sale recently on Trade Me and attracted quite a lot of attention. But the asking price and viewers’ comments provide food for thought about the importance of making sure your value perceptions match those of your customers.
The tin gift box dating from 1900 with New Year’s greetings from Queen Victoria holds a certain value for collectors of Boer War memorabilia. But the fact that it still contains the six original uneaten chocolate bars adds enormously to the interest this item is generating.
Initially, the vendor was very confident in the value of this auction and asked upwards of $2,000.
But the auction has had no bites, and as one person said, "$2000 is a hell of a lot". Such comments about the exorbitant price tag have forced the vendor to lower their expectations to around $800.
Part of the problem here was that rancid fat and sugar bloom makes the chocolate inedible. And who wants to buy a 120 year-old product that is not fit for purpose?
This raises some really important points about value perceptions. In simple terms, if you want your product to be relevant you need to understand where your customers’ sweet spot is and how you can add value to that.
It’s very easy to have a distorted view of the value your product offers to the market. You know the enormous amount of time, effort and resources that have gone into the research, design, pricing, sales and marketing of your product. And so you’re rightly proud of what you have achieved.
But this same intense involvement can blind you to changing customer tastes, the value your competitors offer and any flaws in your own value perceptions. The harsh reality is that what was considered valuable 1 year or even 6 months ago may no longer be valued.
It may be that customers’ perceptions have changed. It could be that a competitor is offering a lot more value for the same price. A drop in perceived value might be due to the use of non recyclable packaging or increased awareness of a labour issue some other seemingly unrelated aspect.
Such a volatile market requires you to always be on your toes. You need to constantly review, and ask; does my product add value to my consumers’ lives?
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Hi neighbours, do you love Kmart?
Hundreds of thousands of inexpensive items that pass through the retail giant's checkouts every year, so it's only to be expected there will be recalls – Kmart even has a recalls page on its website, and there are 31 products on the list.
The … View moreHi neighbours, do you love Kmart?
Hundreds of thousands of inexpensive items that pass through the retail giant's checkouts every year, so it's only to be expected there will be recalls – Kmart even has a recalls page on its website, and there are 31 products on the list.
The $55 timber Occasional Chair is the latest casualty, although this is a withdrawal rather than a recall. We don't know the reason for its withdrawal, except Kmart says it is for "a potential quality issue". But what other products have been found wanting?
To find out what else is on the recall list, click here
Massage therapy is a rapidly growing industry, offering you the freedom to be your own boss while you improve the health and wellness of others.
If you’re looking for flexibility, ditch the dull 9-5 and study Massage Therapy with the New Zealand College of Massage.
We can provide you with … View moreMassage therapy is a rapidly growing industry, offering you the freedom to be your own boss while you improve the health and wellness of others.
If you’re looking for flexibility, ditch the dull 9-5 and study Massage Therapy with the New Zealand College of Massage.
We can provide you with the most in-depth massage therapy training in New Zealand, from a Level 4 Certificate through to a Level 7 Degree.
The 2018 New Zealand census showed that 70% of massage therapists are self-employed and 60% work part-time, so this really is a flexible career!
It’s not too late to change your life in 2019!
Call us now on 0800 692 666, or click below to ENROL into our JULY INTAKE.
BULK plant orders!
I can do bulk orders, that is, a high number of exactly the same plant and variety. I define bulk as 25+ of the same product and plant variety. Not to be confused with a big order that has lots of different products and plant varieties. This is perfect if you need to purchase… View moreBULK plant orders!
I can do bulk orders, that is, a high number of exactly the same plant and variety. I define bulk as 25+ of the same product and plant variety. Not to be confused with a big order that has lots of different products and plant varieties. This is perfect if you need to purchase for a mass planting or have lots of space!
Things to note:
- I do require some advance notice as it takes time to order seeds in bulk, get seeds to germinate and plants to start growing
- I do require a deposit at the time the order is made because I had the awful experience last time of a man who ordered 200 loki gourd plants for his supposed farm. Luckily I didn't start to process the order because he wasn't sincere and I never heard from him again. But I'm putting the offer of bulk orders out there in case there are genuine cases where people simply need tons of plants. I'm happy to do the best I can for these people. Depending on what is being ordered and quantities, I may even be able to offer a discount. I'll see what I can do.
Interested? Get in touch via my FB page "Anita's Garden" (just search for that) or email me at anitakundu.nz@gmail.com
Would anyone be keen if I ran my boutique plant nursery (FB "Anita's Garden") again this year? Some of you may remember me from 2017. I missed a year last year but would like to do this again this year.
- Any special requests of veggies, flowers, herbs etc that you would like me … View moreWould anyone be keen if I ran my boutique plant nursery (FB "Anita's Garden") again this year? Some of you may remember me from 2017. I missed a year last year but would like to do this again this year.
- Any special requests of veggies, flowers, herbs etc that you would like me to raise?
-Any topics you would like me to cover in my blog?
-Anything else??
Thanks for your support,
Anita
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Anita's Garden newsletter!
Remember these? Look no further for all your FREE garden advice, ideas and inspiration. Stay up to date with all the news from Anita's Garden.
I'm excited to announce that I'm in the process of drafting the first newsletter for 2019, which I … View moreAnita's Garden newsletter!
Remember these? Look no further for all your FREE garden advice, ideas and inspiration. Stay up to date with all the news from Anita's Garden.
I'm excited to announce that I'm in the process of drafting the first newsletter for 2019, which I hope to circulate on Friday.
Email me at anitakundu.nz@gmail.com to be added to the mailing list, so you don't miss out on receiving it!
I'm always looking for contributions:
* Letters to the editor
* News from your own garden
* Ideas and suggestions for topics you would like to see discussed in my blog and newsletters
* Any other comments or feedback regarding Anita's Garden
Please send all correspondence to me at anitakundu.nz@gmail.com
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